Get rid of all those bad hair days with this Panasonic EH-HV10VP62B Hair Straightener . Its smooth photo ceramic plate with instant heat up works gentle on your hair. Whether curling or straightening, get everything done effortlessly with this straightener.Meticulously crafted, this straightener from Panasonic comes in a compact size for easy storage. Its color care photo ceramic plate provides less friction and minimal damage. The straightener’s 360-degree-rotating swivel cord is 1.7 meters long, allowing effortless ease of use.Engineered with the best of ceramic plates, this straightener reduces color fade by 40% and cuts moisture loss by 60%. You can straighten your hair by just clamping a strand and sliding it down. And if its curling what you want, clamp and wind a strand sliding it down the length.